Agency Owner

“Omni Polar is an outbound lead agency built for any company looking reduce their reliance on paid search. Partnering with Omni Polar adds diversification to your marketing approach by implementing old school outreach methods to cold prospects. We are not a replacement, but rather a supplement to what you are already successfully doing.

As a former home-service business owner who operated a moving company for over four years, I know first hand what it feels like to waste money on ineffective marketing agencies.

My priority is to always deliver a calculated ROI and protect your time, whether you’re a business owner or sales director. For those that prefer a hands off approach, my team will strategize and report to your key players - be it your salespeople, business development representatives (BDRs), or sales development representatives (SDRs).

I am confident that I can deliver results because I implemented cold outreach within my own business. I am no smarter than anyone else, but rather I spent three years figuring it out. I knew I could not afford to compete with the large companies with seemingly infinite budgets for pay-per-click (PPC), Google Guarantee, and LSA ads.

Alternatively, I knew there had to be a better route than going to BNI groups each week and pretending to care about Susan’s monogram t-shirt business. Yes, social media ads provided traffic, but resulted in unqualified prospects that wanted to hire a moving company for $500 versus my price point of $5,000. My company’s direct mail campaigns crushed it early on, until everyone and their cousin within my industry began sending out mailers to new MLS listings. So I had to figure it out…

I did not have the capital, nor expertise on running paid ads. Nor did I trust using an agency to help me. My concern was an ad agency would just “set it, and forget it” in order to collect their monthly retainer and I would be left responsible for paying the outrageous invoice from Google.

Learning how to do cold prospecting did not come without many failures along the way. Within my own company I lost several talented sales reps and wasted time on all the not so great ones. I purchased software licenses I never implemented because they were difficult to use and I have spent countless hours taking courses. As Omni Polar Co begins to grow, I will be hiring more talented individuals that already have resume experience in scaling enterprise-level prospecting campaigns.

Cold outbound works, but it requires thick skin and patience, something not easily managed in-house. Book a discovery call so that you do not have to make the mistakes that I did - and so you can focus on what you do best: which is running your business.